Digital innovations over the years have made it easier to communicate, yet it is still missing something. We miss out on the emotion when we only focus on our message and not the story behind it.
Show your followers what goes on inside your office, let them know the real you, introduce them to your employees and your family, and show the humans behind your business.
Remember that the stories you share should not be ads or sales pitches. These are to help your audience connect with your brand on a deeper level. Your stories should tell them what you and your brand stand for and give a picture of your culture and values.