After setting your social media goals, next we should take a look at who is your audience. Without the support of your audience, your goals and planning will be in vain.
You must create your social media strategy around your audience. Determining your target audience will help you figure out everything else; from the social media platforms, you need to be on, to every piece of content you’ll ever share.
Are you still wondering why should your audience have all the spotlight?
“If you want to create messages that resonate with your audience, you need to know what they care about.”
It is essential to define their questions, their concerns, and their problems. For most businesses, one of the biggest challenges is to connect with the right audience. To find your ideal audience, you need to figure out who your target demographic is and what social networks they use.