Welcome to the Marketing 101 for Small Business Owners Podcast. Here, we have two shows in one. Every Wednesday, you will get a fresh dose of marketing and business strategy advice and information.Topics range from managing social media marketing, content strategy, business plan development, and setting business goals. Occasionally on Fridays you will experience our Moco Business Buzz show where we interview local business entrepreneurs, give them a chance to spread the word about the business as well as discuss their marketing successes and struggles.
Latest Episode Show Notes:
Episode 123: Does Your Social Media Actually Make You Money?
In this podcast episode, host Philippa Channer discusses how small business owners can measure the success of their social media efforts beyond likes and comments. She emphasizes the importance of tracking specific metrics such as reach, engagement, website clicks, leads, and sales to determine the impact of social media on revenue. Philippa advises setting a baseline for these metrics, using analytics tools, and regularly reviewing them to identify growth and effective strategies. She offers a free consultation for business owners to optimize their social media marketing and turn it into a profitable channel.
