Episode 114: The Art of Connection & Crafting Your Business’s Unique Brand Story

February 14, 2024 No Comments

Storytelling isn’t just a buzzword in the marketing realm; it’s the heartbeat of your brand. It’s about connecting with your audience on an emotional level, creating a resonance that’s more profound than any product or service you offer. Humans are innately drawn to stories—they are how we make sense of the world. From ancient cave paintings to modern-day novels, stories have always been a vessel for connection and understanding.

Episode 113: Strategies for a Powerful Business Image in 2024

February 5, 2024 No Comments

In my latest podcast episode, we ventured into the intricate world of brand identity and its pivotal role in the success of local businesses. Today, I’m excited to delve deeper into this topic and offer practical strategies to develop a brand identity that resonates with your audience and distinguishes you in the marketplace.

Episode 112: Embracing Print Media into your marketing strategy with Jessica Embree

January 24, 2024 No Comments

As the host of a podcast that delves into the dynamic world of marketing, I had the pleasure of engaging in a riveting conversation with none other than Jessica Embree, the Creative Director at Tulip Media Group. Today, I’m thrilled to share the wealth of knowledge and insights gleaned from our discussion, which centered on the often-overlooked potency of print media in contemporary marketing strategies.

Episode 111: Evaluating the previous year’s performance and learnings

January 17, 2024 No Comments

As we stand at the threshold of a new year, it’s tempting to charge ahead with fresh goals and strategies. However, I firmly believe that the key to moving forward is to first look back. Reflecting on the past year isn’t just about reminiscing; it’s a strategic move to enhance your business’s future performance. Let’s explore how we can transform our past experiences into a blueprint for growth and improvement.

Episode 110: Planning your marketing strategy for the entire year.

January 10, 2024 No Comments

As small business owners, the marketing landscape is our canvas. Crafting a comprehensive strategy sets the tone for success. Here are the essential lessons to guide you through planning your marketing strategy for the entire year

Episode 109: Setting Strategic Goals for the Year Ahead

January 3, 2024 No Comments

Every new year brings with it a sense of renewal, a chance to reset, and an opportunity to achieve greater heights. But as small business owners, we know that hope is not a strategy. That’s why setting clear, strategic goals is not just beneficial—it’s essential for our success.

Episode 108: Preparing Your SEO for 2024 with Nick Musica

December 27, 2023 No Comments

I recently had the pleasure of interviewing Nick Musica, an SEO expert and the owner of Optics In. The conversation was enlightening, and I believe it’s crucial to share the insights we discussed, especially for small business owners who are looking to improve their SEO results in the upcoming year.

Episode 107: Setting personal and professional growth goals for the upcoming year

December 20, 2023 No Comments

In this special holiday episode of the Marketing 101 for Small Business Owners podcast, host Philippa Channer discusses the importance of goal setting for personal and professional growth. She introduced her new program, the Empower Her Business Accelerator Program, and explained the SMART goal setting framework. Channer emphasizes the need for balancing short-term and long-term goals, creating vision boards, and tracking progress. She invites listeners for a free consultation session and teases the next episode featuring guest Nick Musica, who will share insights on SEO efforts for 2024. The episode ends with Channer wishing everyone a wonderful holiday weekend.

Episode 106: Strategies for continuous learning and skill improvement

December 13, 2023 No Comments

In this episode of “Marketing 101 for Small Business Owners”, Philippa Channer introduces her new Empower Her Business Accelerator Program, aimed at solopreneurs and small business owners. She emphasizes the importance of continuous learning, staying updated with industry trends, and leveraging online resources for skill improvement. Turner also highlights the value of building a network for learning and mentorship, and balancing learning with business responsibilities. The episode concludes with a preview of the next episode on setting growth goals.

Episode 105: Reflecting on personal and professional development made in 2023

December 6, 2023 No Comments

Today, I’m excited to share some insights from a recent podcast episode where I discussed the importance of self-reflection in personal and professional development. In this episode, I shared valuable advice on the significance of reflection and learning from past experiences. The conversation revolved around the power of self-awareness and the role it plays in our growth.

Episode 114: The Art of Connection & Crafting Your Business’s Unique Brand Story

Episode 113: Strategies for a Powerful Business Image in 2024

Episode 112: Embracing Print Media into your marketing strategy with Jessica Embree

Episode 111: Evaluating the previous year’s performance and learnings

Episode 110: Planning your marketing strategy for the entire year.

Episode 109: Setting Strategic Goals for the Year Ahead

Episode 108: Preparing Your SEO for 2024 with Nick Musica

Episode 107: Setting personal and professional growth goals for the upcoming year

Episode 106: Strategies for continuous learning and skill improvement

Episode 105: Reflecting on personal and professional development made in 2023

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