Episode 45: What Story Have You Developed for your Brand with Courtney Malengo

Last week when I started this series, I shared the five steps each small business owner should take to create a strong brand identity. One area that I didn't get into is the story the brand tells. A brand's story is vital to its success and ability to connect with the audience it helps to build. 

To help build the message of what a brand story is, I have asked Courtney Malengo to come over and lend her marketing expertise. Courtney Malengo is the Founder of Spark + Buzz Communications, a strategic communications consultancy that helps brands tell their story to inspire audiences and galvanize growth. From concept to completion, Spark + Buzz designs creative and strategic solutions through branding, marketing, and public relations services. Courtney is an accredited public relations professional with a master’s in communication and organizational leadership from Gonzaga University. 

Here is a sample of the questions we discus during our conversation today. 

• What are the key principles of storytelling?
• How can businesses tell their story to make it relatable to their customers?
• What are the most important principles of storytelling?
• How can a business maintain authenticity in its brand story?
• How does a business know if its story is compelling enough?
• What are the responsibilities of the person who represents the brand and is responsible for telling the story?