With each small business having direct access to platforms like Facebook, Instagram, Linkedin, and even YouTube, we are all fully capable of marketing our businesses entirely for free using each platform's tools and resources. We could even do reasonably well with a well-designed website with clear and attractive messages that are easy to navigate. However, if you have been in business for more than a week, you know well that having an excellent website isn't enough to bring in customers. And having social media also isn't enough to bring in the level of customers we need to sustain us.
Sometimes, we must spend money to reach a newer and broader audience. Or conversely, sometimes we need to reach a very narrow specific audience in which paid advertisement is our best or only way to target them. Whichever side you find yourself on, you want to ensure that you make the wisest investment and get the most significant return.
Paid advertising is a form of marketing that can be done through various media outlets. It is the most common form of marketing and has been around for a long time.
Paid advertising can be an extremely effective way to spread the word about your product or services. It can help you reach many people who may not have heard of your brand before and generate interest in what you offer.
Some disadvantages of paid advertising are that it does not always provide instant results and can get expensive if not done correctly.
When it comes to owning and running a small business, taking risks is necessary if we are to grow and become successful. Exploring and implementing paid advertisement is a calculated risk that, if done correctly, will be worth it and pay off in the long run.