If you want to stay ahead of the game in managing a healthy social media account for your business, then you must take the time to check out what the competition is doing for their customers. Periodically do some Competitive Research on organizations you consider to be your direct competition. Select a business that appears to be doing very well, an organization that will inspire you and teaches you more about leveraging your assets.
Competitive Research provides insight into what the competition is doing in terms of marketing, their message, and positioning, how well their audience receives them, what part of the market they are targeting, and the success they are achieving online and on their social platforms.
When conducting your research, you want to focus on three major areas:
An excellent tool to help you along with your Competitive Research is Competitors.app. Competitors App will help reduce potential hours per week, constantly navigating through your competitors' websites, social media feeds. This social monitoring tool does the work for you and notifies you each time your competitor makes a move. The app monitors for actions such as changes to the website, google ads set up, social media updates, keyword ranking, blog posts, etc. All these features will just take a few minutes a week to process, and you will receive daily and weekly reports with your competition activity! Check out their services and pricing today.
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