This month I am starting a series that slightly deviates from content marketing, I wanted to explore some of the basic essentials each entrepreneur needs to strengthen if they want a successful and strong business. But because my focus and expertise are in marketing, I decided to reach into my network of professionals and ask if they could join me on my podcast and bring their wisdom and insight to the table.
Today we kick off the series by speaking with Karen Castle of Castle Business Accounting here in Montgomery County Maryland. Karen is a Certified Public Accountant with over 20 years of experience helping small businesses with their day-to-day financial management. She is a Principal at Castle Business Accounting, which is a firm focusing on client accounting services and small business advisory, providing virtual CFO and accounting department solutions. From the smallest transactions to the largest financial decisions, Karen and her team serve as trusted partners in managing the finances of a variety of small businesses. The services she provides include CPA-led bookkeeping, budgeting, oversight, financial reporting, and business strategy consulting.
Now, before we jump into my conversation Karen, I want to remind you about next month's Content Marketing Strategy Workshop. It will be an in-person half-day workshop here in Gaithersburg, Maryland happening on Wednesday, August 17 starting at 9 am. Together we will spend some time on four different key parts of content planning.
The workshop will give you the skills to plan your content 3-to-6 months in advance. It will teach you how to create a content marketing strategy that is aligned with your business objectives and aligns with your organization’s goals. You can learn more about the workshop and even register on our.
Okay without further ado, let's dive into today's conversation with Karen Castle.