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Content Marketing Blog

Learn how to take control of your marketing with this content that is shared by our strategist team

Episode 75: Your Brand Reputation Depends on Your Crisis Management Plan

Monitoring your brand reputation means keeping tabs on what people are saying about your business online and offline. This includes reviews, social media posts, news articles, and customer feedback. Today's podcast shares reasons why monitoring brand reputation is essential.

Episode 74: Strengthen Your Brand Reputation with Employee Advocacy & Partnerships

In today's digital age, small businesses can use various tactics to build their brand reputation, including partnerships with influencers and employee advocacy. These two strategies can help you expand your reach, build credibility, and establish a positive brand image. This blog post will explore how small businesses can leverage partnerships with influencers and employee advocacy to build their brand reputation.

Episode 73: How Consistency, Building Trust and Customer Service Help Your Brand Reputation

Building a solid brand reputation is crucial to your success as a small business owner. Your brand reputation is what customers think and feel about your business; establishing a positive and consistent brand image is essential. In this blog post, we'll explore three key components of building a strong brand reputation: brand consistency, building trust, and excellent customer service.

Episode 72: How to Use Social Monitoring & Online Reviews to Build Your Brand Reputation

Building a solid brand reputation is crucial to your success as a small business owner. A positive brand reputation can help you establish trust with your customers, increase customer loyalty, and drive sales. In this blog post, we'll explore three key components of building a strong brand reputation: building a brand, managing online reviews, and maintaining a strong social media presence.

Episode 71: Press Release Coverage on a Shoestring Budget with Mickie Kennedy

Episode 71: Press Release Coverage on a Shoestring Budget with Mickie Kennedy

As a small business owner, you might think that press releases are only for big corporations, but that's not true. Press releases can be a valuable tool for local small businesses too. Today's conversation with Mickie Kennedy dives into the value and importance of creating quality press releases and the best ways to get them done.

Episode 70: How to Choose Which Paid Advertisement Option Fits Your Needs

Episode 70: How to Choose Which Paid Advertisement Option Fits Your Needs

Deciding to include paid advertisement in our campaign isn't an easy thing to do and selecting the correct method for your business can take some time. Today's podcast is about choosing which paid advertisement option fits your business needs.

Episode 69: The different types of paid advertisement for small business owners

Episode 69: The different types of paid advertisement for small business owners

Advertising is an essential part of any business’s growth strategy. We can't and shouldn't expect growth unless we are willing to invest a bit into it. But small business owners sometimes struggle to know which paid advertising is right for them. This podcast will cover the different types of paid advertisements and how they can help you reach your marketing goals.

Episode 68: The Advantages of Paid Advertisement Options for Small Businesses

Episode 68: The Advantages of Paid Advertisement Options for Small Businesses

As small business owners, there will be times when we need to spend some money to reach a newer and broader audience. Or conversely, sometimes we need to reach a very narrow specific audience in which paid advertisement is our best or the only way to target them. Whichever side you find yourself on, you want to ensure that you make the wisest investment and get the most significant return.

Episode 55: Ways to have a winning Holiday marketing strategy

Episode 55: Ways to have a winning Holiday marketing strategy

This week on episode 55 of our podcast, we are wrapping up our series on holiday marketing strategies. We have covered different holiday trends to consider, different strategies you can try out, and different marketing mistakes to avoid. Today we wrap up the series by looking at different holiday marketing tactics that it isn't too late to incorporate into your strategy.

Episode 54: Top Marketing Mistakes to Avoid this Holiday Season

Episode 54: Top Marketing Mistakes to Avoid this Holiday Season

For the past two weeks, I spoke on some of the recommended holiday marking campaigns to try this season and some of the trends to look out for. Today I want to go in the opposite direction and talk about some holiday trends we should avoid if we want to be successful this season. So let's dive right into the first of three holiday mistakes to avoid this season.

Episode 52: Holiday Marketing Strategies for 2022

Episode 52: Holiday Marketing Strategies for 2022

This month, my series of choices is focused on Holiday Marketing Strategies that all small businesses can deploy with little effort. We will explore different marketing tactics we can try during the holiday session to drive awareness and encourage purchases of our most seasonal products and services. So if you find yourself with a holiday special you want to share with the world, then get ready to learn how you can start marketing your special today.

Episode 51: How to Generate Leads by creating strong Referral Partnerships

Episode 51: How to Generate Leads by creating strong Referral Partnerships

Over the past three weeks, I shared how we can use high-value content, paid advertisement, and email marketing. Today I wrap up the series with a discussion on how we can generate quality leads by developing strong referral partnerships. Lead generation is a fundamental part of any business. It's the process of acquiring new customers or prospects. There are many ways to generate leads, but referral partners offer some of the most effective ways to gain quality leads today.

Episode 50: A Guide on How to Generate Quality Leads using Paid Social Ads

Episode 50: A Guide on How to Generate Quality Leads using Paid Social Ads

This month I am sharing a series on how we can use marketing to generate more leads. This week I am focusing on using Paid Social Ads to get quality leads. Paid social ads are a great way to generate leads. The key is to know when to use them and how to use them in the right way.

Episode 49: A Guide on how to Generate Leads using Email Marketing

Episode 49: A Guide on how to Generate Leads using Email Marketing

No matter our product or service, we all want our audience to be interested in what we offer. And finding ways to know who is interested and get them the information needed to make a purchase is a key to building a successful business. Last week we looked at ways to generate leads using high-value content marketing. Today we are looking at ways to use email marketing to generate leads and convert them into sales.

Episode 48: Using High-Value Content to Generate Leads

Episode 48: Using High-Value Content to Generate Leads

My marketing topic of choice for October has to do with generating leading. We will explore ways small business owners can generate leads using their marketing resources. We kick off the series and start with how we can use the content we create (meaning blogs, podcasts, or videos) to generate leads.

Episode 46: How to Legally Protect Your Brand Identity with Jay Horowitz

Branding is a vital part of any small business. To connect with our audience, we need to establish and portray a strong brand identity. And once we go through the hard work and create our brand identity, we must do what we can to protect our brand. But what does that mean? Today I have asked local attorney Jay Horowitz to return to our podcast to share more on trademarking and what each small business should know about protecting their brand identity.

Episode 45: What Story Have You Developed for your Brand with Courtney Malengo

Last week when I started this series, I shared the five steps each small business owner should take to create a strong brand identity. One area that I didn't get into is the story the brand tells. A brand's story is vital to its success and ability to connect with the audience it helps to build. To help build the message of what a brand story is, I have asked Courtney Malengo to come over and lend her marketing expertise.

Episode 43: How to Optimize Your Marketing Strategy for the End of the Year

Episode 43: How to Optimize Your Marketing Strategy for the End of the Year

As we approach the 3rd quarter of the year in just a few weeks, I am considering that how we end each year can significantly impact how we launch into the new year. In both our professional and personal lives, if we end the year with a sluggish, whatever happens, attitude, it will be harder to bounce into the new year inspired and revitalized. So let's chat today about the end-of-the-year marketing strategy you need for your strong small business to end the year.