Content Marketing Blog

Learn how to take control of your marketing with this blog

The Difference Between Marketing Plans and Marketing Strategy

The Difference Between Marketing Plans and Marketing Strategy

Trying to conquer the marketing game is hard enough. So when marketing terms get interchanged and used incorrectly. Two common phrases I see used both simultaneously and interchangeably are Marketing Strategy and Marketing Plan. While they both involve thinking about and planning what you will do with your marketing, they do solve two very different problems.

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Setting Small Business Marketing Goals for 2022

Setting Small Business Marketing Goals for 2022

We are just weeks away from 2022. Is your small business ready to take on your marketing this new year? Have you taken the necessary steps to map out your marketing plans and come up with marketing campaigns that will have the most significant impact on your business? If not, we will teach you how to get ready and set yourself for marketing success next year.

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How to Use Lead Magnet Quiz in 2022 (Interview)

How to Use Lead Magnet Quiz in 2022 (Interview)

An excellent interview with Ellen Koronet, a self-proclaimed Creativity Engagement Methodologist. Hear her insight and guidance on speaking with your authentic voice and the value of developing a strong quiz-driven lead magnet for your services or products. 

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Email Marketing 101

Email Marketing 101

Email Marketing is one of the most effective and strategic methods of connecting with your customers by far. Today my goal is to present some of the basic entry-level information regarding email marketing that can serve as a guide to kick start your email marketing tactics right away.

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What A Marketing Consultant Does and Why You Need One

What A Marketing Consultant Does and Why You Need One

Are you thinking about expanding your marketing efforts and bringing in a professional to help make sense of what you should be doing to make your business thrive and succeed? Let's take a look at what we feel is the most important marketing person to add to your team.

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The 3-Step Marketing Plan Framework

The 3-Step Marketing Plan Framework

Walking small business owners through the joyous process of developing their first marketing plan is my idea of a celebration. To see the relief on their faces when the before, during, and after the process really makes my day. And I want to be able to share that joy with you.

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3 Reasons to Conduct a Social Media Audit

3 Reasons to Conduct a Social Media Audit

One thing that we continue to offer our fellow business owners is a Free Social Media Audit. Here are 3 random facts about Social Media Audits and why you should request yours today.

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Checking out the Competition

Checking out the Competition

If you want to stay ahead of the game in managing a healthy social media account for your business, then you must take the time to check out what the competition is doing for their customers. Periodically do some Competitive Research on organizations you consider to be your direct competition. Select a business that appears to be doing very well, an organization that will inspire you and teaches you more about leveraging your assets.

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Expanding Your Influencer Reach

Expanding Your Influencer Reach

The world of social media marketing is constantly in flux and how you reach your community may change from season to season.

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