Monitoring your brand reputation means keeping tabs on what people are saying about your business online and offline. This includes reviews, social media posts, news articles, and customer feedback. Today's podcast shares reasons why monitoring brand reputation is essential.Learn More
In today's digital age, small businesses can use various tactics to build their brand reputation, including partnerships with influencers and employee advocacy. These two strategies can help you expand your reach, build credibility, and establish a positive brand image. This blog post will explore how small businesses can leverage partnerships with influencers and employee advocacy to build their brand reputation.Learn More
Search engine optimization (SEO) is an important aspect of online marketing that helps businesses increase their visibility on search engines like Google. Many tools are available to help with SEO, but not all are free. This podcast will discuss the top 3 free SEO tools and their pros and cons.Learn More
Social media has emerged as a powerful tool for businesses to reach their target audience and promote their products or services. However, to fully leverage the potential of social media, businesses need to incorporate social media SEO into their marketing strategy. Today's podcast talks about the importance of social media SEO for every small business.Learn More
In this episode, we're going to talk about why Local SEO is crucial for small business owners who want to attract more local customers and improve their online visibility. We'll cover the basics of Local SEO, including how to optimize your website, Google My Business listing, and other online directories and social media platforms. We'll also discuss the benefits of Local SEO, such as increased foot traffic to your physical location and improved sales.Learn More
Building a solid brand reputation is crucial to your success as a small business owner. Your brand reputation is what customers think and feel about your business; establishing a positive and consistent brand image is essential. In this blog post, we'll explore three key components of building a strong brand reputation: brand consistency, building trust, and excellent customer service.Learn More
Building a solid brand reputation is crucial to your success as a small business owner. A positive brand reputation can help you establish trust with your customers, increase customer loyalty, and drive sales. In this blog post, we'll explore three key components of building a strong brand reputation: building a brand, managing online reviews, and maintaining a strong social media presence.Learn More
As a small business owner, you might think that press releases are only for big corporations, but that's not true. Press releases can be a valuable tool for local small businesses too. Today's conversation with Mickie Kennedy dives into the value and importance of creating quality press releases and the best ways to get them done.Learn More
Deciding to include paid advertisement in our campaign isn't an easy thing to do and selecting the correct method for your business can take some time. Today's podcast is about choosing which paid advertisement option fits your business needs.Learn More
Advertising is an essential part of any business’s growth strategy. We can't and shouldn't expect growth unless we are willing to invest a bit into it. But small business owners sometimes struggle to know which paid advertising is right for them. This podcast will cover the different types of paid advertisements and how they can help you reach your marketing goals.Learn More
As small business owners, there will be times when we need to spend some money to reach a newer and broader audience. Or conversely, sometimes we need to reach a very narrow specific audience in which paid advertisement is our best or the only way to target them. Whichever side you find yourself on, you want to ensure that you make the wisest investment and get the most significant return.Learn More
The concept of repurposing content is not new. However, it deserves much more exploration. That is why I have invited a special guest, Sarah Noel Block, to the show to expand on this topic of Content Repurposing.Learn More
Content repurposing is a great way for small businesses to get more value out of their existing content. It involves taking existing pieces of content and reusing them in different formats, such as turning a blog post into an infographic or a podcast episode. This type of strategy can help your business save time and money by using previously created material, while also helping create more exposure for your brand. But how do we identify content that we have already created that is quality and useful enough to be repurposed and re-engaged into your marketing strategy?Learn More
This month I am sharing about Content Repurposing and just how much time, energy and money this simple marketing strategy can save you and your business. Last week we touched on where to start with repurposing content, which was identifying your audience and your purpose of sharing the content you share. This week we are jumping into ways that you can repurpose your content.Learn More
We are already at the end of January 2023, and I hope you are having a strong and productive start to the new year. If you are looking for ways to improve your small business for 2023, I suggest developing a new fresh social media marketing strategy. For the past three weeks, I have shared some detailed insights on social media marketing, including a detailed overview of each of the major social media platforms, including Facebook, Instagram, Twitter, Pinterest, Snapchat, and Tiktok. Today we wrap up the series by looking into Linkedin and Youtube, the last two major platforms.Learn More
For the month of January, I am sharing a series that has focused on Social Media marketing. More specifically, we have been looking into selecting the right platform for your small business. Over the past two weeks, we reviewed the social platforms Facebook, Instagram, Twitter, and Pinterest. This week we will dive into Tiktok and Snapchat.Learn More
This month we are discussing social media marketing and looking at the different platforms available to small business owners today to help spread the word about their products and services. Not every platform is right for every business. The key is finding which platform works best for you. This social media marketing series will focus on each social media platform, what makes each one different, and how to select the best platform for your business.Learn More
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and driving leads and sales.
This social media marketing series will focus on each social media platform, what makes each one different, and how to select the best platform for your business.Learn More
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