Content Marketing Blog

Learn how to take control of your marketing with this blog

The Difference Between Marketing Plans and Marketing Strategy

The Difference Between Marketing Plans and Marketing Strategy

Trying to conquer the marketing game is hard enough. So when marketing terms get interchanged and used incorrectly. Two common phrases I see used both simultaneously and interchangeably are Marketing Strategy and Marketing Plan. While they both involve thinking about and planning what you will do with your marketing, they do solve two very different problems.

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The 5 Ways Content Marketing is Not What You Think It Is

The 5 Ways Content Marketing is Not What You Think It Is

You have created a blog for your brand. You have set up your brand's YouTube Channel. Now you are set to start pumping out some content and watch the sales come flying in. Woah there, let's look at five different things content marketing is not what you think before setting yourself up for disappointment.

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The Complete Guide to Content Marketing and How it can Help Your Business Achieve Success

The Complete Guide to Content Marketing and How it can Help Your Business Achieve Success

As a Content Marketing Strategist, I am passionate and obsessed with discovering and understanding all I can about the art of creating content that not only delivers a strong message but also directly connects with the right audience. So you are probably wondering … well, how can I do that. Your answer is … content marketing.

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Make Marketing your Small Business a Priority in 2022

Make Marketing your Small Business a Priority in 2022

Small business owners know all too well that managing their time is an important factor in running a successful business. Yet, too many times I see that marketing initiatives slip through the cracks. Business owners are so busy running their businesses, honoring family commitments, and the hundreds of other things they need to do on a daily basis that the effort it takes to manage their marketing gets derailed.

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Benefits of Content Marketing for Small Business Owners in 2022

Benefits of Content Marketing for Small Business Owners in 2022

Content marketing is a vital part of any successful marketing strategy. Here are our top five content marketing benefits for your small business going into 2022. For both business to customers and business to business marketing strategies, Content Marketing is the most popular form of marketing today.

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Improve Your 2022 Content Marketing Strategy with these 27 Life Saving Tools

Improve Your 2022 Content Marketing Strategy with these 27 Life Saving Tools

As a Marketing Consultant, my goal is to equip my clients with the tools and resources they need to improve their marketing without expending too much time. So when I find tools like this infographic I can't help but share them. In this one infographic, you’ll find free and paid blogging resources for brainstorming, writing, SEO, design, content promotion and scheduling, organization, blog storage and backup, and analytics.

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Basic Understanding of SEO

Basic Understanding of SEO

The internet is a crowded place. The average person spends three hours per day on social media and nearly five hours online in general. And with more than half of small businesses using their website as the primary marketing tool, it's imperative to have a strong SEO strategy in order to reach potential customers. In this blog post, we'll cover some key strategies for optimizing your site for search engines and getting found by the people you want to reach most - your target audience!

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Email Marketing 101

Email Marketing 101

Email Marketing is one of the most effective and strategic methods of connecting with your customers by far. Today my goal is to present some of the basic entry-level information regarding email marketing that can serve as a guide to kick start your email marketing tactics right away.

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11 Tips to Boost Your Social Video Content

11 Tips to Boost Your Social Video Content

More and more evidence and research are showing just how important it is to incorporate video content into your marketing campaigns. Don't get left behind, here are 11 tips you can apply today to level up your social video content strategy. 

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The 3-Step Marketing Plan Framework

The 3-Step Marketing Plan Framework

Walking small business owners through the joyous process of developing their first marketing plan is my idea of a celebration. To see the relief on their faces when the before, during, and after the process really makes my day. And I want to be able to share that joy with you.

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