Content Marketing Blog

Learn how to take control of your marketing with this content that is shared by our strategist team

Episode 39: The Importance of Long-Term Content Planning

Episode 39: The Importance of Long-Term Content Planning

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. So what is a long-term content planning strategy, and how do you know if it is right for your business?

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Episode 40: Creating a Long-Term Content Strategy Plan to Dominate Your Target Audience

Episode 40: Creating a Long-Term Content Strategy Plan to Dominate Your Target Audience

During the month of August, we will be spending our time learning about the power of Long-Term content planning and how to use it to set your business up for success. Today we are diving into what it takes to create a long-term content strategy.

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A complete Guild to How Curated Content Can Help You Create Amazing Content

A complete Guild to How Curated Content Can Help You Create Amazing Content

For the past month, we have been exploring different ways to find inspiration for generating content for your brand. We understand as business owners and entrepreneurs, it is hard to be on top of your game 24/7. There will be moments when creativity just isn't flowing but you really want to get a fresh piece of content out for your followers. Today we explore how we can use curated content for inspiration and content filler.

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Special Announcement: Content Marketing Strategy Workshop

Special Announcement: Content Marketing Strategy Workshop

Lately, I have spoken to several groups about how to avoid marketing burnout by planning your content ahead of time and not drowning in the sea of never-ending marketing needs. Each time I shared this topic, I received great feedback and appreciation. So much so that I realized that everyone could really benefit from me diving deeper into this topic and sharing more.

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The Complete Guide to Listening to Your Clients' Questions for Content Creation

The Complete Guide to Listening to Your Clients' Questions for Content Creation

There are times when our creative juices are just flowing and we can create loads of content for our business in just a few hours. However, there are times when we simply can't figure out what to talk about. This series is to help give you ways to find content when you are stuck and need an extra push. Today we are looking at how we can use the questions and comments our customers and leads ask us regarding our product or service.

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The Complete Guide to Using User-Generated Content in Your Content Strategy to Save Time and Find Quality Content

The Complete Guide to Using User-Generated Content in Your Content Strategy to Save Time and Find Quality Content

We could all use a boost of inspiration along the way. Especially when we have been swamped with the day-to-day responsibilities of running a business. That is why I created this series of different ways we can find inspiration and creative content ideas for our brands. Today we take a look at how we can use User-Generated content in our content marketing strategy.

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A Complete Guide to Using Google Search to Find Inspiration for Your Content Creation

A Complete Guide to Using Google Search to Find Inspiration for Your Content Creation

Are you struggling to find inspiration for new content? Want to learn some easy and free ways to find out what your audience is interested in and suggestions for content topics and formats. Then keep reading.

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Local Paid Advertisement Strategy for Small Businesses

Local Paid Advertisement Strategy for Small Businesses

So you are considering investing in a paid advertisement for your business but don't know where to start. You want to make sure you target the right people, in the right areas to make the most of your investment. So how do we do this? Keep reading to find out how.

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Marketing Plans & Local SEO with Amber Chaney

Marketing Plans & Local SEO with Amber Chaney

This month I launched a small series on the value and importance of Local SEO and how small businesses can improve their chances of getting found on Google. We are now on week three, and I have brought on a special guest to add their expertise to the conversation.

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How to Build a Strong and Generous Local Image for your Brand

How to Build a Strong and Generous Local Image for your Brand

If I told you that you can do some things today, completely offline, to improve your Local SEO would you believe me? Well, get ready because that is exactly what I am here to discuss with you.

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Local SEO: What Small Business Owners Should Know in 2022

Local SEO: What Small Business Owners Should Know in 2022

Depending on who you ask, Local SEO can be a tricky subject. The good news is that it's not as difficult to do as you might think. Let me break it down for you and show you how to get started with your strategy.

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How LinkedIn Can Improve Your Networking Strategy in 2022

How LinkedIn Can Improve Your Networking Strategy in 2022

So you decided to start putting yourself out there and start networking your brand. You are scheduled to attend some in-person events and you even have some virtual events on your calendar. But you aren't sure if you are prepared for the full experience. Maybe you haven't created a follow-up system to keep in touch with the people you meet. Then let's take a look at the social platform Linkedin and see how you can use the platform to improve your follow-up.


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How to use Networking to Develop Content for your Brand Strategy

How to use Networking to Develop Content for your Brand Strategy

This month I am conducting a small series on the value and importance of networking and how it affects your marketing strategy. Today we are looking at using networking to improve your content strategy. Networking is an important part of your career. If done correctly, it can be very rewarding and lead to many opportunities for you in the future.


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It doesn't End with Networking, Follow Up Is Key | Interview with Colleen Strube

It doesn't End with Networking, Follow Up Is Key | Interview with Colleen Strube

Ahh, networking. An important business tool that many of us have a strong love/hate relationship with. You know you need it, but you just don't like to do it. You may feel awkward and not know what to say. Or you may be too outgoing and share too much too fast. So much to think about, it's almost like dating and no one wants to mess that up.

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How to use Networking in your Marketing Strategy in 2022

How to use Networking in your Marketing Strategy in 2022

We want to avoid potentially awkward situations. I mean who wants to voluntarily put themselves out there in front of people, risking the possibility of rejection. The truth is, no one wants to, but we all have to do it. As humans, we are naturally social people, some of us more than others. But on some level, we all need to interact with another human in order to accomplish what we need to. Networking is a great example of this. We know for our business to flourish, networking is important, so why do we avoid it and how can we overcome the awkwardness?


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A Small Business Owners Guide to Content Marketing Formats

A Small Business Owners Guide to Content Marketing Formats

Today I am going to highlight 5 key content types and how you can use them for your small business. Afterward, I will run down some other options you may want to consider as your business grows and you become more comfortable creating content on a regular and consistent basis.

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The Ultimate Guide on The Buyers Journey and How it Affects Your Marketing Campaigns

The Ultimate Guide on The Buyers Journey and How it Affects Your Marketing Campaigns

Get ready to learn about the buyer's journey, and understanding what stage you are in will help direct what you are sharing with your prospects.

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The Difference Between Marketing Plans and Marketing Strategy

The Difference Between Marketing Plans and Marketing Strategy

Trying to conquer the marketing game is hard enough. So when marketing terms get interchanged and used incorrectly. Two common phrases I see used both simultaneously and interchangeably are Marketing Strategy and Marketing Plan. While they both involve thinking about and planning what you will do with your marketing, they do solve two very different problems.

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