Today I will share with you four key books that really helped to propel my vision and outlook on starting, running, and ultimately selling your business. There are four books I highly recommend to anyone that is considering starting a business, has recently launched or business, or has been running their own business for some time now. No matter where you are on your business journey, these books will help reshape your thoughts and creativity on how you approach your business.Learn More
As a business owner, you have a laundry list of responsibilities, people to manage and customers to please. Trying to manage marketing your business on top of running your business seems impossible. You have made it work this far but is your business really growing at the pace it could. Is it time to consider the possibilities that having a marketing expert could bring? Today we will explore everything you need to know about whether or not it is time to stay DIYing your marketing and hire an expert.Learn More
Trying to conquer the marketing game is hard enough. So when marketing terms get interchanged and used incorrectly. Two common phrases I see used both simultaneously and interchangeably are Marketing Strategy and Marketing Plan. While they both involve thinking about and planning what you will do with your marketing, they do solve two very different problems.Learn More
You have created a blog for your brand. You have set up your brand's YouTube Channel. Now you are set to start pumping out some content and watch the sales come flying in. Woah there, let's look at five different things content marketing is not what you think before setting yourself up for disappointment.Learn More
As a Content Marketing Strategist, I am passionate and obsessed with discovering and understanding all I can about the art of creating content that not only delivers a strong message but also directly connects with the right audience. So you are probably wondering … well, how can I do that. Your answer is … content marketing.Learn More
We are just weeks away from 2022. Is your small business ready to take on your marketing this new year? Have you taken the necessary steps to map out your marketing plans and come up with marketing campaigns that will have the most significant impact on your business? If not, we will teach you how to get ready and set yourself for marketing success next year.Learn More
An excellent interview with Ellen Koronet, a self-proclaimed Creativity Engagement Methodologist. Hear her insight and guidance on speaking with your authentic voice and the value of developing a strong quiz-driven lead magnet for your services or products.Learn More
Small business owners know all too well that managing their time is an important factor in running a successful business. Yet, too many times I see that marketing initiatives slip through the cracks. Business owners are so busy running their businesses, honoring family commitments, and the hundreds of other things they need to do on a daily basis that the effort it takes to manage their marketing gets derailed.
Content marketing is a vital part of any successful marketing strategy. Here are our top five content marketing benefits for your small business going into 2022. For both business to customers and business to business marketing strategies, Content Marketing is the most popular form of marketing today.Learn More
As a Marketing Consultant, my goal is to equip my clients with the tools and resources they need to improve their marketing without expending too much time. So when I find tools like this infographic I can't help but share them. In this one infographic, you’ll find free and paid blogging resources for brainstorming, writing, SEO, design, content promotion and scheduling, organization, blog storage and backup, and analytics.Learn More
The internet is a crowded place. The average person spends three hours per day on social media and nearly five hours online in general. And with more than half of small businesses using their website as the primary marketing tool, it's imperative to have a strong SEO strategy in order to reach potential customers. In this blog post, we'll cover some key strategies for optimizing your site for search engines and getting found by the people you want to reach most - your target audience!Learn More
Email Marketing is one of the most effective and strategic methods of connecting with your customers by far. Today my goal is to present some of the basic entry-level information regarding email marketing that can serve as a guide to kick start your email marketing tactics right away.Learn More
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